🛒 FLAIRE for Retail & eCommerce
Storefront to repeat order on one platform. Inventory across channels, customer service at order volume, marketplace sync, loyalty, and the retention engine that beats your paid-acquisition cost on every cohort.
Why retailers lose margin before the customer even sees the receipt
Most retailers run Shopify or BigCommerce for the storefront, a separate helpdesk, a 3PL or WMS, a marketplace-management tool, an email/SMS marketing tool, and a loyalty platform. Customer history fragments across all of them — and so does margin.
A unit sells on Amazon; the storefront thinks it's still available; another customer buys it; the second order gets cancelled. Trust dings, refund processed, ad spend wasted. Multi-channel without one source of truth is a margin killer.
Every ticket is the same five questions. Without a shared view of order, shipment, and customer history, agents tab between tools and customers wait. Support cost-per-order is a silent killer of fast-growing brands.
Meta and Google CPMs march upward. Without segmentation, post-purchase sequences, and lifecycle marketing tied to actual purchase behavior, every customer costs more than the last and the second order never comes.
Returns are processed manually, restocking fees forgotten, customer kept happy at the company's expense. Without a return policy enforced in software and per-SKU return-rate analytics, your "20% off" SKU might actually be a 5% margin SKU after returns.
Built for how modern retailers actually operate
Three persona-based plays. Pick the one that matches your model — or run all three under one tenant if you're a DTC brand expanding into wholesale, marketplaces, and physical retail.
DTC Brand / Small eCommerce ($100k–$5M revenue)
Founder-led brand, mostly DTC, paid acquisition driving growth. The wins come from a storefront that converts, segmented post-purchase journeys, and a support inbox that doesn't drown the team when a Tuesday promo lands.
Storefront with collection and product detail pages, mobile checkout, upsell/cross-sell rules, abandoned-cart capture, and clean Core Web Vitals so your paid traffic actually converts.
Every customer with full purchase history. RFM segmentation, post-purchase sequences, lapsed-customer winback, and product-recommendation sequences that respect what they actually buy.
Email, chat, and DM in one inbox with order history on every conversation. WISMO auto-resolve from carrier tracking; returns and exchanges initiated from the same record.
Single inventory view, accurate COGS per SKU, sales-tax handling that respects Wayfair, and a margin dashboard that tells you which SKUs actually make money after returns and fees.
Cart abandonment, browse abandonment, post-purchase, subscription reminders, low-stock alerts — the lifecycle flows other tools charge you per email for, just included.
Deep dive into customer segmentation, RFM analysis, lifecycle journeys, loyalty programs, and Aria's churn/winback signals for DTC brands.
Multi-Channel Mid-Market (DTC + marketplaces + wholesale)
$5M–$100M brand selling on the storefront, Amazon, Walmart, Faire, and through wholesale to specialty retailers. Three warehouses (or a 3PL), purchase orders to overseas suppliers, and a buying-team workflow. The play is one inventory truth across every channel and a B2B portal that doesn't look like 2008.
Inventory across warehouses, 3PLs, retail locations, and in-transit POs. Smart order routing by stock location and shipping zone. Buyer view shows weeks of cover, lead time, and reorder points per SKU per channel.
Two-way sync with Shopify, Amazon, Walmart, eBay, Faire, TikTok Shop. 3PL integrations (ShipBob, ShipHero, Flexport). One ship-to-feed; inventory updates propagate in seconds, not hours.
Buyer accounts, sales-rep territories, line-show schedule, and a sample-request workflow. Aria flags accounts whose order pattern signals a churn risk — or an expansion opportunity.
DTC storefront and a B2B wholesale portal under the same brand. Buyer-specific pricing, MOQ rules, payment terms, and reorder-from-history flow that doesn't make wholesale buyers cry.
Storefront, Amazon messages, Walmart messages, and wholesale buyer support all land in Echo. Routed by channel and customer tier; SLA tracked because Amazon will demote your seller rating if you don't reply.
Brick-and-Mortar / Specialty Retailer
Physical-first retailer (specialty grocery, boutique, hardware, jewelry, hobby) building an online presence. Often POS-driven with a small ecommerce site. The play is treating in-store and online customers as one person, with loyalty that drives repeat traffic both ways.
Merge POS customers with online accounts — one record, one purchase history. Identify a customer by phone or email at the register and personalize the experience.
Integrate with Square, Lightspeed, Clover, or Shopify POS. One inventory ledger across the store and the website. Click-and-collect, in-store-pickup, and ship-from-store routing built in.
Ranks for "{city} {category} store" with local schema. Online store for click-and-collect, gift cards, and event registrations. Drives foot traffic from search, not just transactions.
Loyalty points across in-store and online, event signup flows for in-store classes/tastings/launches, back-in-stock alerts to the customers who actually wanted that item.
One customer, first click to fifth order
A single customer from first paid-ad click through five orders across two channels — running across all five products with one customer record, one inventory truth, and one loyalty balance.
Paid-ad landing page or PDP loads fast, converts on mobile, but the visitor exits before checkout. Cart captured with email; Nova creates a customer record.
Pulsar fires the 30-min / 24-hr / 72-hr abandoned cart sequence. Customer returns and completes the order. Inventory checked against multi-location stock; tax applied with Wayfair logic.
Atlas routes the order to the optimal location (closest stock, fastest carrier). 3PL or in-house pick generated; carrier label printed; tracking returned to the customer record.
"Where's my order?" lands in Echo. Aria reads the tracking, replies with the latest status and ETA. The agent never touches the ticket; the customer gets answered in 30 seconds.
Delivered → review ask at day 7. Nova logs the response, adds the customer to "happy buyer" or "concerned buyer" segments, and triggers the right follow-up sequence per segment.
Replenishment timing learned per category (consumables at 28 days, fashion at 90, hardware at 180+). Personalized recommendations pull from what the customer actually bought; LTV climbs without burning more ad spend.
Go deeper on each product
Every FLAIRE product is preconfigured for retail — product catalogs, customer segments, lifecycle flows, marketplace connectors, POS integrations, and tax handling seeded on day one.
In-store + online unified customer record, RFM segmentation, post-purchase journeys, loyalty program, B2B buyer pipeline, churn and winback signals.
See how Nova fits →Multi-location inventory, smart order routing, accurate COGS per SKU, Wayfair sales-tax handling, return-rate analytics, and channel-level P&L.
Explore Atlas →DTC storefront, B2B wholesale portal, local-SEO retail pages, click-and-collect, gift-card and event flows, fast checkout, abandoned-cart capture.
Explore Vega →Email, chat, DM, Amazon, Walmart, and wholesale messages in one inbox. Aria-drafted WISMO replies, returns and exchanges from the same record, agent productivity metrics that don't lie.
Explore Echo →Lifecycle flows (cart, browse, post-purchase, winback), Shopify / Amazon / Walmart / Faire / TikTok Shop sync, 3PL integrations (ShipBob, ShipHero, Flexport).
Explore Pulsar →Five products at a discount versus buying each separately. Shared product catalog, shared customer record, shared AI — from day one.
See bundle pricing →Compliance baked in
Retail and ecommerce sit at the intersection of PCI, sales-tax (every state, post-Wayfair), customer-privacy law (GDPR, CCPA, CPRA), FTC marketing rules, and platform policies (Amazon, Walmart, TikTok Shop). FLAIRE captures the right artifacts at the right times so audits, marketplace appeals, and customer DSARs are routine.
PCI DSS-aligned checkout, no card data stored at rest, tokenized vault for repeat purchases. SAQ-A scope kept narrow so PCI compliance for small brands stays a 30-minute review, not a quarterly project.
Per-state nexus tracking, economic-nexus thresholds monitored, marketplace-facilitator handling for Amazon/Walmart/Etsy (they remit; you don't double-collect), and Avalara / TaxJar integration for the rest.
Per-customer consent for marketing channels, DSAR handling (export, delete, opt-out of sale), age-gate flows where required, and a privacy-center page that updates as your subprocessor list changes.
FTC-aligned testimonial and review disclosures, BOGO and discount rules that compute correctly, gift-card liability tracked on the balance sheet with escheatment rules per state.
Storefront to repeat order — one connected platform.
Configure FLAIRE for your DTC brand, multi-channel retailer, or specialty store in days. Storefront, inventory, customer record, and lifecycle flows seeded on day one. 15-day trial, no credit card.
Retail templates seeded on day one · Cancel anytime