Capture every lead. Score every signal. Convert what matters.
Nova's lead module pulls visitors in from forms, ads, integrations, and manual entry — then scores them automatically based on behavior, demographics, and engagement. Hot leads land in front of the right rep before they cool off.
What's in the Leads module
Every capability shipped with Nova. Configure to your business, extend with custom fields, automate with Pulsar.
Full tracking from first touch to conversion with status (New/Working/Nurturing/Qualified/Disqualified) and rating (Hot/Warm/Cold).
Configurable scoring rules across behavior (email opens, clicks, page views), demographics (industry, size, role), and engagement velocity. Nova retunes scores as patterns shift.
Track where every lead came from — website form, ad campaign, referral, import — with UTM and channel breakdown so you know which sources actually close.
Drag-and-drop lead progression across stages. Bulk reassign, tag, or convert from a single view.
Convert a qualified lead into a contact, customer, and opportunity in one click — with cross-app event publishing to Atlas.
Add unlimited custom fields (text, number, date, dropdown, lookup) with validation rules. Industry templates seed them automatically.
A Kanban that scores while you sleep
Drag leads through stages. Hot/Warm/Cold ratings recalculate in real time as behavior signals arrive.
How it flows end-to-end
Real examples of how Leads fits into your day — connecting with the rest of FLAIRE Orbit so nothing falls between systems.
Form submission on Vega site → lead created → scored → routed to AE by territory
Cold lead reactivates (opens email, visits pricing) → re-score → notify owner
Lead reaches score threshold → auto-convert to opportunity + alert sales manager
Connected to the rest of FLAIRE
Leads doesn't sit alone. Every event flows to and from the other modules.
Vega forms create leads with full UTM attribution
Echo support tickets link to lead history
Pulsar workflows fire on lead lifecycle events
More of Nova to explore
See every module Nova ships with — pipelines, contacts, quotes, and more — connected by FLAIRE Orbit.
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