📣 FLAIRE for Media & Advertising
Brief to billed on one platform. New-business pipeline, client workspace, creative reviews, media-buy reconciliation, billable utilization, and campaign reporting — with the margin discipline that turns scope creep into change orders.
Why agencies bill the work and lose money on it
Most agencies run a project-management tool, a separate timesheet system, an ad-buying platform, a reporting tool, an accounting system, and Slack for everything else. Briefs scope-creep into 2x effort; media-buy markups erode under client pressure; and utilization data lands the week the partners' bonus depends on it.
Project quoted at 80 hours; team spends 140. Round-three feedback turned into round-six; the change order never got written. The bill goes out at the agreed fee and the project posts a 30% write-down nobody saw coming.
Programmatic and self-serve put downward pressure on agency commission. Without transparent fee-vs-markup billing and a clean media-spend reconciliation, clients ask uncomfortable questions and you can't answer with numbers.
"How busy is the design team?" gets answered with vibes. Without real-time billable-hours-against-capacity, you hire too late (and burn out the senior) or too early (and explain the bench at the partners' meeting).
Pulling numbers from Meta, Google, TikTok, programmatic DSP, and CRM into a presentable deck takes the account exec three days. By the time the client sees the report, the optimization window has closed and the budget moved on.
Built for how agencies and brand teams actually deliver
Three persona-based plays. Pick the one that matches your shop — or run multiple under one tenant if you blend creative work, performance media, and in-house brand support.
Creative / Branding Agency (retainer + project)
Brand identity, integrated campaigns, content production, AOR retainers, and project work for clients who care about craft. The wins come from a new-business pipeline that converts, a creative-review workflow that captures rounds, and utilization discipline that protects the margin on every brief.
Every RFP and pitch tracked: prospect, decision date, capability fit, competitive set, decision-maker, status. Win-loss reasons captured so the next pitch sharpens. Aria flags the prospect that's gone quiet.
Per-client workspace with the brief, brand assets, work-in-progress decks, and feedback per round. Comment-thread-as-record so "round seven" doesn't ambush the producer.
Project budgets vs actuals, per-person billable utilization, WIP per project, retainer drawdown, milestone billing, expense pass-through. Margin per project visible before the partner approves it for invoice.
Agency site with case studies, services, team, awards. Filterable case-study library that lets prospects find work like theirs. Lead form qualifies by budget range and timeline so the AE doesn't waste a discovery call.
Resource-capacity rollups across team and discipline. Scope-creep alerts when actual hours pass 80% of budget. Round-count alerts trigger a change-order conversation before round eight happens.
Deep dive into project billing, retainer drawdowns, billable utilization, WIP and writedown management, media-spend pass-through, and per-account P&L for agency leadership.
Performance / Digital Marketing Agency
Meta, Google, TikTok, programmatic DSP, SEO, and CRO. Outcomes-driven, fee structures move from commission to flat-fee to performance-share. The play is real-time reporting that earns the next month's spend, attribution that holds up, and a creative-iteration loop that turns ad fatigue into wins.
Two-way sync with Meta, Google Ads, TikTok Ads, LinkedIn Ads, programmatic DSPs (DV360, TTD). Spend, impressions, conversions, and CAC roll into a per-client dashboard updated hourly — not Tuesday.
Client and campaign records linked. Attribution model selectable per client (LTV, MMM, multi-touch). Aria flags creatives whose CTR is decaying and recommends a refresh before performance falls off a cliff.
Media spend pass-through with the right fee model (% of spend, flat retainer, performance share). Per-client P&L showing fee revenue, agency cost, net contribution. Reconcile to platform invoices automatically.
Client portal with live KPI dashboards (CAC, ROAS, conversion rate), weekly summary auto-generated, ad-hoc requests queued with SLA, escalation paths for performance issues.
Performance case studies with verifiable lift, vertical-benchmark microsites that win warm inbound (e.g. "ecommerce Meta benchmarks by category"), audit-tool funnels that capture qualified prospects.
In-house Marketing Team / Brand
Brand-side marketing team managing in-house creatives, multiple agencies and freelancers, campaign budgets, internal stakeholder requests. The play is a marketing-ops backbone that handles intake, vendor management, campaign tracking, and reporting upward without three more headcount.
Sales, product, customer success submit creative requests through one form. Routed by request type (sales collateral, web update, ad creative, video) to the right discipline with SLAs and prioritization rules.
Campaign records with stakeholder, budget, status, deliverables, agency owner, and outcome. Vendor and freelancer roster with rate cards, ICs vs MSAs, NDAs, and performance ratings.
Per-campaign and per-channel budget tracking, agency-fee vs media-spend split, PO and invoice processing for agency partners, year-end marketing-mix attribution prep for the CFO.
Brand site, product pages, campaign microsites with the brand-system guardrails baked in (typography, color, voice, components). Marketing team launches new landing pages without a sprint of dev work.
Sync with HubSpot, Marketo, Salesforce, Mailchimp, Segment, GA4, Looker. The marketing-team source-of-truth without the CMO writing checks to a CDP every quarter.
One campaign, brief to billed and back
A single integrated campaign from RFP to wrap report and reinvestment — running across all five products with one client record, one project budget, and one source of campaign truth.
Case study or capability page ranks for the prospect's intent. Filterable case-study library finds work that matches; brief-submission form captures budget range, timeline, and scope.
Lead lands in Nova. New-business team scores fit, builds the estimate against historical project costs, and tracks the pitch through to win or loss. Win-loss reason logged for the next pitch.
SOW signed in the portal; project workspace opens with brief, brand assets, stakeholder list, and round-counter. Producers, creatives, and account leads collaborate against one source-of-truth.
Team logs time against the project. Atlas surfaces actual-vs-budgeted in real time. At 80% of hours, scope-creep alert fires; producer drafts a change order before round-six feedback breaks the budget.
Campaign launches across paid channels; Pulsar pulls hourly spend / impression / conversion data from each platform; client sees a live dashboard, account team gets alerts on creative fatigue and pacing risk.
Wrap report assembled from the live data; performance against KPIs documented as a case study (with consent). Final invoice billed; renewal conversation opens with the data behind it — the next campaign sells itself.
Go deeper on each product
Every FLAIRE product is preconfigured for agencies and marketing teams — project templates, ad-platform connectors, retainer billing rules, campaign dashboards, and creative-review workflows seeded on day one.
New-business pipeline, RFP and pitch tracking, client and campaign records, vendor/freelancer roster, attribution modeling, win-loss reason capture.
See how Nova fits →Project budgets, retainer drawdowns, billable utilization, WIP and writedowns, media-spend pass-through, agency P&L by client, in-house budget-by-campaign tracking.
Explore Atlas →Agency and brand sites, filterable case-study libraries, campaign microsites with brand-system guardrails, audit-tool funnels and benchmark microsites for performance-agency inbound.
Explore Vega →Per-client workspace with brief, assets, WIP, round-counted feedback. Internal creative-request intake for brand teams. Client portal with live KPI dashboards for performance agencies.
Explore Echo →Two-way sync with Meta, Google, TikTok, LinkedIn, programmatic DSPs. MarTech stack integration (HubSpot, Marketo, Salesforce, GA4, Segment, Looker). Capacity, scope-creep, and round-watch alerts.
Explore Pulsar →Five products at a discount versus buying each separately. Shared client record, shared project data, shared AI — from day one.
See bundle pricing →Compliance baked in
Media and advertising operate under FTC endorsement and disclosure rules, CAN-SPAM, COPPA for child-targeted ads, GDPR and CCPA for collected data, ASA / NAD self-regulatory standards, and the brand-safety expectations of platforms and clients (GARM, MRC). FLAIRE captures the right artifacts so reviews, audits, and client legal sign-offs are routine.
Influencer and affiliate disclosures (#ad, paid partnership) captured at the creative-approval stage. Sponsored-content disclosure language enforced on placements. Endorsement-guide compliance documented per asset.
COPPA compliance for child-directed audiences (age-gating, verifiable parental consent, limited tracking). CAN-SPAM physical-postal-address and unsubscribe requirements enforced in every email send.
Consent capture for tracking, cookie consent banners that respect the visitor's jurisdiction, DSAR handling for data collected through campaigns, IAB TCF v2.2 alignment for European audiences.
Talent and model releases captured per asset, stock licenses and music sync rights tracked, brand-safety placement filters aligned to GARM categories, MRC-aligned viewability and measurement disclosures.
Brief to billed — one connected platform.
Configure FLAIRE for your creative shop, performance agency, or in-house brand team in days. Project templates, ad-platform connectors, retainer billing, and campaign dashboards seeded on day one. 15-day trial, no credit card.
Media templates seeded on day one · Cancel anytime