📊 FLAIRE for Accounting & CPA Firms

Engagement letters, WIP visibility, document collection, billing, and the advisory pipeline in one connected platform. Practice management, marketing, and a secure client portal without bolting four systems together.

Why accounting firms outgrow their tool stack fast

Most firms run QuickBooks or Xero for the books, a tax engine, a separate practice-management tool, a document portal, a CRM nobody uses, and email for everything else. The seams between them are where engagements stall and margin leaks.

Document collection is the real bottleneck

Every engagement stalls waiting on W-2s, 1099s, bank statements, fixed-asset detail, and prior-year returns. Email doesn't track who responded, and chasing clients is somebody's manual job at 9pm.

WIP and realization are invisible until the bill

You discover the engagement was over-budget when the partner reviews the invoice. By then the realization hit is already booked, the client is annoyed, and the writedown decision happens under pressure.

Tax-season capacity is a guess

Without per-staff utilization in real time, January through April becomes a fire drill. Some accountants burn out at 75 hours a week while others coast at 30 — and nobody catches it until June.

The advisory upsell never quite happens

Tax and bookkeeping clients are sitting on tax-planning, CFO services, R&D credit, and entity-restructure opportunities. Without a CRM tracking the conversation, partners forget to follow up — or remember in October when it's too late.

Built for how accounting firms actually operate

Three persona-based plays. Pick the one that matches your firm — or run multiple under one tenant if you span compliance work and advisory.

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Persona 1

Mid-Size Tax & Advisory Firm (10–50 staff)

Partner-led firm running individual returns, business returns, and advisory engagements. The wins come from engagement workflow that doesn't drop documents, real-time WIP visibility, and an advisory pipeline that actually converts.

Nova — client list + advisory pipeline

Every active client, every prospect, and every advisory opportunity (tax planning, R&D credit, entity restructure, CFO services) in one pipeline. Aria flags clients ripe for an upsell based on K-1 changes or revenue growth.

Atlas — engagements, WIP, time & billing

Per-engagement WIP, billable hours by staff, realization by partner, fixed-fee vs hourly engagements. Invoice in one click with line items, retainer drawdowns, and disbursements pre-applied.

Echo — client portal & document requests

Send a document request list once. Echo chases the client with automated reminders. Clients upload securely; files land on the engagement record automatically, named and tagged.

Vega — firm site with secure intake

Practice-area pages (tax, audit, advisory, R&D), partner bios, downloadable tax-prep checklists. Forms feed Nova as new-prospect leads with engagement type pre-tagged.

Pulsar — IRS deadline & engagement automations

3/15, 4/15, 9/15, 10/15 cascading reminders to clients with outstanding docs. Engagement-stage automations push files to reviewer queues without partner micromanagement.

See how Atlas fits Accounting →

Deep dive into engagements, WIP, realization, billing, and the partner P&L view tailored for tax and advisory firms.

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Persona 2

Bookkeeping / Outsourced Accounting Firm

Recurring monthly close, fixed-fee engagements, a dedicated bookkeeper per client. The play is throughput per accountant, predictable client retention, and a portal that makes the firm look professional.

Atlas — monthly close workflows

Per-client close calendars — bank rec, payroll posting, accruals, AR/AP review, financial-statement review. Same checklist every month, every client, with each bookkeeper accountable per task.

Echo — client request inbox

Clients ask "where do I categorize this Stripe charge?" through Echo. The bookkeeper answers once, and Aria saves the answer as a playbook for that client so the next one auto-resolves.

Nova — client retention & referrals

NPS surveys after every quarterly review, a referral pipeline for happy clients, churn signals when a client stops responding for 30+ days. Save accounts before they cancel.

Vega — packaged-pricing landing pages

Bronze / Silver / Gold bookkeeping tiers with a clear feature matrix. Intake forms qualify and route the right tier to the right account manager — no sales call needed for the small ones.

Pulsar — QBO / Xero triggers & bank-feed anomalies

Bank-feed anomalies (transactions >2σ or matching fraud patterns) auto-create Echo tasks. A new QuickBooks invoice over $25k posts a Nova alert for the partner to check.

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Persona 3

Sole Practitioner / Small CPA (1–9 staff)

Tax-season practice with a year-round bookkeeping book of business. Marketing presence, client follow-up discipline, and a clean invoicing flow punch way above your weight without hiring.

Vega — local-SEO CPA site

Ranks for "{your city} tax preparer" with a gated tax-checklist download. New leads flow straight to your phone within minutes of submission.

Nova — client list + tax-season pipeline

Three pipelines (1040s, business returns, advisory). Drip sequences for organizer reminders. Nova drafts "I'm working on yours, here's what I still need" when a client goes quiet.

Atlas — simple invoicing + retainers

Flat-fee invoices for returns, retainer drawdown for bookkeeping clients, automatic payment via ACH or card. No separate QuickBooks subscription needed.

Echo + Pulsar — light touch, ready when you grow

Echo's portal works on day one for secure document exchange. Pulsar's automations stay simple until you hire your second staff member — then they scale with you.

One engagement, end to end

A single tax-return engagement from first website visit to year-round nurture — running across all five products without anyone copy-pasting between systems.

Step 1 · Vega
Prospect downloads the tax-planning checklist

Page on your Vega site ranks for "{city} small business tax planning." Visitor downloads the PDF, gives email and entity type.

Step 2 · Nova
Lead scored and routed to the right partner

Lead lands in Nova, scored by engagement type and complexity. Pulsar routes by partner specialty — S-corps to one partner, individuals to another.

Step 3 · Echo
Engagement letter sent, signed, and filed

Engagement letter sent via the Echo portal, e-signed in the client's browser. Triggers Atlas to open the engagement and Echo to send the document-request list.

Step 4 · Echo + Pulsar
Documents collected without chasing

Echo posts the document list to the client portal. Pulsar fires day-3 and day-7 reminders. Time logged in Atlas as staff start work; partner sees WIP build in real time.

Step 5 · Atlas
Review, invoice, and payment

Review stage triggers a partner approval task. Invoice generated with billable detail and retainer drawdown applied. Client pays via ACH from the Echo portal.

Step 6 · Closed + Nurture
Cash booked, client kept warm year-round

Atlas posts the cash. Echo sends an NPS survey. Nova drops the client into a year-round nurture — Q2 estimated-tax reminder, Q4 tax-planning prompt, Q1 organizer release — so next April isn't a cold start.

Go deeper on each product

Every FLAIRE product is preconfigured for accounting practices — pipelines, engagement templates, document request lists, deadline calendars, all seeded on day one.

Compliance baked in

CPA firms operate under IRS, AICPA, and state-board scrutiny. FLAIRE captures the right artifacts at the right times so peer review, IRS data-security audits, and state license renewals are routine instead of fire drills.

IRS Pub 4557 / Safeguards Rule

Encryption at rest and in transit, written information security plan template, role-based access. Audit log captures every client-file access for IRS data-security compliance.

AICPA engagement-letter retention

Every signed engagement letter, scope change, and addendum stored on the engagement record. 7-year working-paper retention enforced automatically.

IRS Circular 230 due diligence

Per-engagement diligence checklists tied to return type (EITC, dependents, business income). Reviewer sign-off captured as a verifiable log entry.

Trust & client-funds separation

Atlas separates client trust funds at the GL with per-state CPA trust-account rules. Three-way reconciliation and per-client sub-ledgers built in.

From engagement letter to closed invoice — one connected platform.

Configure FLAIRE for your CPA firm, bookkeeping shop, or tax practice in days, not months. 15-day trial, no credit card.

Accounting templates seeded on day one · Cancel anytime