🏢 FLAIRE for Real Estate
From listing to closing, one connected platform. CRM for agents, accounting for the brokerage, websites for listings, support for transaction coordinators, and automation for everything between.
Why real estate is hard to run on disconnected tools
Most brokerages and agencies juggle 5–10 systems that don't talk to each other. The result: cold leads, late commissions, transaction errors, and a customer experience that fades after the closing.
From the first website visit to the closing table is 60–180 days. Without scoring, automated follow-up, and pipeline visibility, the best leads get lost in the noise.
Agent splits, cap structures, referral fees, transaction coordinator fees, brokerage retention — most firms reconcile manually and pay late.
MLS, e-signature, lender, title, escrow, inspector, appraiser — every closing means juggling 6+ vendors and 30+ documents. One missed step delays everyone.
Past clients drive 40% of repeat business in real estate, but most agents stop touching them after the closing. Without a system, the relationship goes cold and they list with someone else next time.
Built for how real estate actually operates
Three persona-based plays. Pick the one that matches you — or run all three under one tenant if you span more than one model.
Mid-Size Brokerage (10–100 agents)
Operations-minded broker/owner. The wins come from agent recruiting and retention, commission complexity solved cleanly, and a brokerage marketing engine that scales without hiring.
New leads scored and assigned by territory, agent license, or capacity. Hot leads land on the right desk before they cool.
Configurable splits, caps, referrals, and TC fees. Atlas calculates, pays via ACH, and files 1099s at year-end.
Branded brokerage site plus auto-generated agent profile pages with IDX search and lead capture wired to Nova.
TCs work from a single Echo queue with every deal's documents, parties, and milestones visible. SLA alerts when something stalls.
Pulsar pulls new MLS listings into Vega, fires reminders to agents on inspection/appraisal dates, and posts commission entries to Atlas on close.
Deep dive into pipeline stages, custom fields, automations, and the commission-forecast widget tailored for brokerage CRM.
Property Management Firms
Different shape from a sales brokerage — operations and helpdesk lead. Lease lifecycle, tenant requests, maintenance dispatch, and rent collection are the daily reality.
Tenants submit maintenance and billing requests through a branded portal. Echo routes by property, urgency, and vendor availability.
Rent roll, ACH collection, late fee enforcement, and monthly owner statements with full income/expense detail per property.
Track property owners as accounts, prospective tenants as leads, and lease applications as opportunities — all in one CRM.
Property gallery pages, vacancy lists, and online rental applications — all auto-syncing with Nova as new prospects.
Rent-due reminders 5 and 1 days out, late notices, and 90-day renewal sequences — all running without manual touch.
Solo Agent / Small Team (1–9 agents)
Lighter operations footprint. Lead capture, disciplined follow-up, and a professional online presence punch above your weight. Nova and Vega do most of the lifting.
A branded site that ranks for your zip codes, with live MLS search and lead capture wired to your phone in under 30 seconds.
Three pipelines (buyer, seller, past client), drip sequences for each, and Nova drafts your follow-up emails when leads go quiet.
Auto-send a "thanks for your offer" SMS, fire a closing-day gift reminder, post new listings to social. No code, no consultants.
You probably won't need Atlas accounting or Echo support on day one — but they're in the same tenant when you scale to a team.
One deal, end to end
A single transaction from first website visit to past-client nurture — running across all five products without anyone copy-pasting between systems.
Property page on your Vega site ranks for the neighborhood. Visitor browses, fills the inquiry form.
Lead lands in Nova, scored by property type and budget. Pulsar routes by territory and license. Agent gets the notification before the visitor closes the browser tab.
Agent books the showing inside Nova. Pulsar fires SMS reminders to both parties one hour before, with a map link and the agent's mobile.
Offer accepted in Nova triggers Atlas to create the transaction record, calculate the commission split, and queue the closing checklist.
Transaction coordinator works the deal from Echo. Inspection, appraisal, title, and lender milestones tracked in Pulsar with auto-escalation on stalls.
Atlas pays the agent's commission via ACH. Echo sends an NPS survey. Nova drops the client into a past-client nurture sequence that hits at 30/90/365 days — the next listing is yours.
Go deeper on each product
Every FLAIRE product has a dedicated page for real estate. Pipelines, custom fields, automations, dashboards — all preconfigured.
Buyer/seller pipelines, MLS-driven custom fields, commission forecast widget, Fair Housing prompts on every contact form. Bring your own OpenAI or Anthropic key, or use FLAIRE's built-in AI.
See how Nova fits →Commission splits with cap structures, agent 1099 payroll, brokerage P&L, escrow and trust accounting separation.
Explore Atlas →Brokerage and agent landing pages, property gallery templates, lead capture forms wired into Nova with UTM attribution.
Explore Vega →TC queue, vendor coordination, milestone SLAs, white-label client portal for buyers and sellers to track their own closing.
Explore Echo →MLS sync, DocuSign / Dotloop integration, automated milestone reminders, social posting of new listings.
Explore Pulsar →Five products at a discount versus buying each separately. Shared identity, shared data, shared AI — from day one.
See bundle pricing →Compliance baked in
Real estate is one of the most regulated industries in the country. FLAIRE captures the right things at the right times so you stay clean during state and federal audits.
Every contact form and intake flow includes the right Fair Housing language. Audit log captures who saw what and when.
Per-agent license numbers, states, and expiry dates tracked centrally. Renewal reminders 90/60/30 days out.
Atlas separates trust funds at the GL level. Per-state escrow rules supported. Three-way reconciliation built in.
Required disclosures (lead paint, agency, property condition) captured per transaction with version-controlled signed copies.
From listing to closing — one connected platform.
Configure FLAIRE for your brokerage, agency, or property management firm in days, not months. 15-day trial, no credit card.
Real estate templates seeded on day one · Cancel anytime