💪 FLAIRE for Fitness & Wellness
First class to lifetime member on one platform. Class scheduling, membership billing, personal-training packages, retention sequences, and the engagement signals that catch a churn risk before they freeze the account.
Why studios and gyms churn the members they earned
Most operators run a member-management system (Mindbody, Zen Planner, Glofox, ClubReady), a separate POS, a retention email tool, a personal-training-package tracker, and spreadsheets in between. Class capacity goes unused; retention happens by accident; and the front desk learns who's about to cancel from the cancellation form.
Industry-standard churn means you're replacing your member base every 14 months. Without engagement signals (attendance drop, class no-show, app inactivity) feeding a save play, churn happens on Monday morning and you find out via Stripe email.
6 a.m. has three people and one instructor. 6 p.m. has a waitlist of twelve. Without yield management on the schedule and waitlist-promotion logic, you're paying for slots that don't sell and turning members away from the ones that do.
A member taking three group classes a week is a personal-training prospect — if a trainer reaches out at the right moment. Without surfacing those members to trainers and tracking the conversion, PT revenue per member stays a fraction of what it could be.
New members who don't visit in the first 14 days churn at 4x the rate of those who do. Without an onboarding sequence (first-class booking, 7-day check-in, 30-day milestone), the gym's value never lands and the cancellation comes month two.
Built for how fitness and wellness businesses actually grow
Three persona-based plays. Pick the one that matches your operation — or run multiple under one tenant if you're a club with a wellness arm or a studio adding a med-spa annex.
Boutique Studio (yoga, pilates, cycling, HIIT, dance)
High-touch boutique with a class-pack + membership pricing mix. The wins come from a booking flow that converts first-timers, a community feel that creates retention, and a teacher / instructor experience that keeps staff long enough to build a following.
Studio site with weekly schedule, instructor bios, class-type pages, the intro-offer landing page that converts first-timers, and the SEO that wins "{neighborhood} pilates" search.
Every member with attendance history, favorite instructors, class preferences, milestone counts (50/100/250 classes). Aria flags members whose attendance pattern signals an imminent churn.
Members request freezes, ask about injuries (so the instructor knows tomorrow), buy retail, and submit feedback through one inbox. Front desk works the queue instead of three apps.
Recurring membership billing, class-pack billing with expiration rules, retail POS for apparel and supplements, failed-payment recovery sequences, instructor pay calculated by class headcount or flat per class.
Waitlist promotion when a class fills; capacity-yield rules (off-peak class pack offers); attendance-drop save plays; new-member 7-day check-in and 30-day milestone celebrations.
Deep dive into member records, attendance signals, churn-risk scoring, milestone celebrations, instructor relationships, and the per-studio retention dashboard.
Full-Service Gym / Health Club
Mixed-use facility: open floor, group fitness, personal training, amenities (pool, court, spa). Membership economics are tier-based and the long-tail member visits 3-12 times a month. The play is per-tier upgrade paths, PT funnel discipline, and corporate-account program management.
Member 360 with check-ins, class attendance, PT sessions, amenity use, billing history. Aria scores members for PT propensity and tier-upgrade readiness; trainer desk shows the active book of clients.
Tier-based recurring dues, ACH/EFT processing, initiation fees, annual dues, family-add-on management, corporate-account billing with invoicing terms, PT package sales with session tracking.
Member-services desk for billing, freeze, family adds, racquetball-court reservations, pool-lane reservations, locker rentals — all in one queue with full member context.
Club site with amenity galleries, tier comparison, schedule, instructor and trainer profiles, tour-booking flow that qualifies prospects and routes to the right membership advisor.
Access-control check-in events route into Nova; PT-lead generation triggers when usage hits the right pattern; corporate-program reporting prepped for the HR contact; renewal cadences fire 90/60/30 days out.
Wellness Practitioner / Med Spa (acupuncture, massage, chiropractic, IV bars, aesthetics)
Appointment-based practice with treatment packages and retail. Cash-pay or hybrid with insurance for some services. The play is converting consults to package purchases, scheduling that respects the practitioner's calendar, and treatment-plan adherence that drives both outcomes and revenue.
Every client with intake forms, treatment history, package usage, retail purchases, and treatment-plan adherence. Aria flags clients due for the next visit per the practitioner's recommended cadence.
Digital intake forms, HIPAA-aware consent capture (for med-spa procedures), pre-treatment photos uploaded by the client, and aftercare instructions delivered through the portal with read confirmations.
Treatment-package sales with session redemption, gift-card sales with escheatment tracking, financing integration (Cherry, Affirm), insurance claims for chiropractic and other covered services, retail-product POS.
Service pages (botox, microneedling, deep-tissue, fertility acupuncture) with before/after galleries (with consent), pricing transparency where appropriate, and consultation-booking forms that pre-qualify.
Recommended cadence per treatment type (weekly, bi-weekly, monthly), follow-up sequences after each appointment, review asks at the right post-treatment moment, lapsed-client winback that respects clinical sensitivity.
One member, first class to lifetime relationship
A single member from first website visit through their tenth year — running across all five products with one member record, one attendance history, and one source of retention truth.
"First class free" or "$49 for two weeks" landing page converts the prospect. Booking flow respects capacity; member record created on the spot.
First class attended; Nova logs the visit, the instructor, the class type. Onboarding sequence fires: "book your second class," 7-day check-in, 14-day membership offer.
Intro converts to membership; member completes liability waiver, emergency contact, and preferences (instructors, class types, injury notes) through Echo. Welcome email lands with the right tone for the studio's vibe.
Monthly EFT processes on the right cycle, retail purchases tied to the member, PT package sold and tracked by session. Failed-payment recovery runs automatically; freeze and family-add requests handled with the right policy enforcement.
Attendance drops 50% week-over-week; Pulsar flags the risk; manager reaches out with a free PT consult or a class-type recommendation. The save play fires before the cancellation form does.
50-class, 100-class, 250-class milestones celebrated with personalized touches. Referral program tracks the introduction; the member who brings three friends becomes a brand champion the studio can't buy.
Go deeper on each product
Every FLAIRE product is preconfigured for fitness and wellness — member records, class-schedule templates, membership-tier templates, retention sequences, and access-control connectors seeded on day one.
Member records with attendance and engagement timelines, churn-risk scoring, PT funnel pipelines, treatment-plan adherence for wellness, milestone tracking and referral program records.
See how Nova fits →Recurring membership billing, tier and family management, retail POS, treatment packages and gift cards, PT-package session tracking, instructor and trainer pay computation.
Explore Atlas →Studio and club sites, schedule and instructor pages, intro-offer landing pages, service-line pages with before/after galleries, consultation and tour booking flows.
Explore Vega →Member portal for bookings, freezes, family-adds, waivers, intake forms with consent capture, HIPAA-aware messaging for wellness practitioners, in-app feedback channels.
Explore Echo →Onboarding, retention, lapse-recovery, and referral sequences. Class-capacity and waitlist promotion. Access-control integrations (Brivo, Kisi, ProDataKey). Wearable-data and member-app event ingestion.
Explore Pulsar →Five products at a discount versus buying each separately. Shared member record, shared retention signals, shared AI — from day one.
See bundle pricing →Compliance baked in
Fitness and wellness operate under PCI for recurring memberships, ADA for facility and digital accessibility, state health-club statutes (cancellation rights, prepaid-services cooling-off periods), HIPAA-adjacent rules for med-spas and chiropractic, and waiver-and-release enforceability standards that vary by state. FLAIRE captures the right artifacts so consumer complaints, state-AG reviews, and PCI questionnaires are routine.
Tokenized card-on-file vault, PCI-aligned EFT/ACH processing for recurring dues, terminal-segregation guidance for retail and in-club POS, narrow SAQ-A scope kept for small studios.
Per-state cancellation rights honored (e.g., 3-day cooling-off in many states for prepaid memberships), refund handling, and contract disclosure requirements baked into the membership signup flow.
Liability waiver enforceability strengthened with versioned policy, e-signature timestamp, and IP capture. Incident logging for slips/falls/medical events at the facility supports both insurance and AHA AED-program record-keeping.
BAA available for med-spa, chiropractic, and clinical-wellness practitioners. PHI encrypted at rest with role-based access; consent and pre-/post-treatment-photo handling aligned to HIPAA where the practitioner is a covered entity.
First class to lifetime member — one connected platform.
Configure FLAIRE for your studio, gym, or wellness practice in days. Member records, class schedules, billing rules, and retention sequences seeded on day one. 15-day trial, no credit card.
Fitness templates seeded on day one · Cancel anytime